Insights

Tech and AI in revenue management: Key trends for 2024

A survey report by Lighthouse

Reports

Why should I read it?

Artificial Intelligence (AI) is rapidly transforming the world, and the hospitality industry is no exception. As hotels worldwide stand on the brink of an AI-driven revolution, they face a paradox: while technology promises unprecedented efficiency and revenue growth, it also presents new challenges.

With AI and automation promising significant improvements, it’s crucial to understand how to leverage these advancements effectively.

In this report, based on insights from a survey of over 1,200 hospitality professionals worldwide, we explore the complexities of modern revenue management - focusing on the intersection of tech investments, time pressures, and the proliferation of AI.

What’s inside the Report?

As the hospitality industry undergoes a technological metamorphosis, revenue managers are at the forefront of this change. This report offers key insights for revenue professionals navigating today’s dynamic landscape.

Understanding data use: Gain insights into how revenue managers are using data in their day-to-day operations and the impact on revenue strategies.

Identifying key challenges: Discover the major pain points in data management, from the overwhelming volume of data to the effectiveness of current tools.

Assessing tech investments: Evaluate whether the technological investments being made truly meet the needs of revenue-generating teams in the hospitality industry.