Easily track the effectiveness of your distribution strategy in real-time
Market Intelligence
Distribution Insight
Real-time intelligence to optimize distribution performance.
Drive conversions and booking success rates by identifying “booking friction"
Optimize your mix of distribution partners
Ensure healthy partner connectivity
Optimize your distribution strategy
Track your shopping, reservations, modifications and cancellations in real-time, giving you the data you need to fully optimize your distribution.
Drive out distribution inefficiencies, aka “booking friction"
Monitor your shopping, reservations, and cancellations in real-time - empowering you with the clarity and precision needed to proactively manage distribution.
Master your market with real-time demand tracking and availability
Keep your finger on the pulse of brands, markets and product demand in real-time.
How Distribution Insight works
With channel partners, information is power
Get the essential data you need to manage key distribution relationships.
Uninterrupted channels, seamless business continuity
Ensure optimized channel performance and swiftly intervene when deviations arise.
Instant decisions, timely results
No more rear view mirror - leverage real-time data to seize immediate opportunities.
Drive distribution process improvement
Use real data and visibility to systematically improve distribution.
Gain the insight needed to oversee critical tech migrations
Monitor and quantify project success using end-to-end distribution KPIs.
Trusted by 70,000+ hospitality professionals
“In today’s competitive online travel market, it is more important than ever to ensure the seamless running of optimized distribution services for our clients and to have real-time inventory data available to drive profitable decisions. Distribution Insight provides us with timely access to the information we need to make faster, smarter decisions when they matter most.”
Larry Carasco
Operations Director at G2 Travel
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“I've worked with the Distribution Insight team for over 10 years, starting as an endpoint consumer and latterly as a consultant, recommending their solution to a number of clients. I'm pleased to say that the product continues to give value, both in business intelligence, as well as in IT operational insight for the technical teams responsible for infrastructure and integrations.”
Chris Anders
Director at Zerosixtwo
Distribution Insight FAQs
Who uses Distribution Insight?
Distribution managers and leadership at the corporate level are the primary users for Distribution Insight. They gain real time visibility of distribution processes to drive channel partner optimization, minimize booking friction and maximize conversions.
Revenue Managers and Sales & Marketing managers also use Distribution Insight to gain real-time visibility into demand with granular insight on the performance and contribution of channels, brands, rate codes, individual hotels and more.
Connectivity Managers use Distribution Insight to ensure channel partner availability and connectivity in real time, thereby ensuring business continuity and maximizing conversions.
What kind of reporting does Distribution Insight offer?
Reporting formats include dashboards, email reports, alerts, data exports, as well as the ability to collaborate and share reports with stakeholders. This flexibility means Distribution Insight can be used by broad ranges of teams, both commercial and technical, to support different use cases.
Is it possible to view individual OTA performance with Distribution Insight?
Definitely. Distribution Insight provides insights on various 'segments' or entities including channels, OTAs, properties, brands, markets, and rate codes. You can effortlessly filter dashboards and reports to view the performance of either all or specific OTAs.
Is Distribution Insight user-friendly and adaptable to various team needs?
Absolutely. For instance, "report viewers" can effortlessly navigate with simple-to-use point-and-click reporting, whereas “data analysts” have access to the full suite of features. Plus, you can fine-tune access rights, ensuring certain groups or individuals see only specific types of reports.
How detailed is the data Distribution Insight provides?
Extensive. Distribution Insight captures every single “data point” from API payloads, be it rate codes, OTA codes, or arrival and checkout dates. This means data from millions of searches, reservations, modifications, and cancellations that flow on a daily basis.
What data does Distribution Insight collect?
Distribution Insight collects data from the API transactions (shopping, reservations, modifications and cancellations) that flow between the hotel’s distribution partners and the central distribution systems, typically the CRS.
Can Distribution Insight data be integrated into other processes like revenue management?
Distribution Insight data can be configured to enhance or feed into various systems, processes, and analytics platforms, adding value across the business.
How long does Distribution Insight retain historical data?
While granular, transaction-level data is usually preserved for several months, summarized data can be retained for years. Customized storage preferences are also available, letting users keep all reservation transaction data indefinitely, for instance.
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